Scroll Says So

Raw, unfiltered, and straight from the source – welcome to Scroll Says So, your weekly pulse check on what's catching fire in youth culture.

Organized by newest first, so you’re always up to date.

Group 7

When musician and creator Sophia James posted a series of videos last week saying, “whatever group video you see first, that’s the group you’re in,” she probably didn’t expect it to turn into the internet trend it did.

But that doesn’t matter, because before long most people saw the Group 7 video, and deemed it to be the cool, elite group of ‘chronically online baddies’ as one comment put it. From there, group 7 memes spiraled. Brands claimed their users were part of group 7, creators said those that comment were in and Redbull even somehow tied the trend to F1.

Why it’s trending:
“It’s one of those collective internet moments where everyone’s in on the same joke,” one 24 Y/O Youthteller said. “It makes people feel like they belong to something.” In a world that’s often divided, a little digital camaraderie (and some harmless bragging rights) goes a long way.

Tea App

We know, we already covered this in our Substack. But let’s be real: when was the last time an app curated this many social trends? The Tea app is designed to protect women from dating abusive or toxic men, but as more women post horror stories, young people are scrolling the app like it’s a modern day Gossip Girl.

The social trends that sprung from it, you might ask? Men making humorous videos debunking Tea App allegations, girls laughing about seeing their ex on the app, and reactions to finding out who’s cheating or not paying child support. Maybe it’s toxic, but Gen Z can’t get enough of this new platform.

Why it’s trending:

“I know it’s kinda messed up and the app’s supposed to protect women, but honestly I just like to know the drama.” For Gen Z, this app is the perfect mix of true crime, local gossip, and neighborhood watch — all rolled into one.

AI Photoshoot

Gen Z and Gen Alpha are now using AI to create their dream photoshoots, from haunting Ghostface photoshoots to edited photos that look like they belong in Vogue. Some are even making full-on AI-generated videos that blur the line between digital art and reality. The results are so realistic that the internet is starting to ask: will AI replace real photographers?

Why it’s trending:

For many young people, photoshoots have always been a creative ritual; grabbing a camera, finding good lighting, and pretending to be models for the day. Now, AI gives them that same level of artistry without the cost or coordination. “It’s like finally having access to your dream photoshoot,” one 22 Y/O Youthteller said. The trend taps into both nostalgia and innovation, a generation that grew up on selfies now using tech to reimagine self-expression.

Victoria’s Secret Fashion Show

October 15th came and went, otherwise known as the girls’ Super Bowl. The return of the Victoria’s Secret Fashion Show had young people online in full commentary mode, from idolizing the lingerie and angel wings to critiquing casting choices and stage moments. The months-long buildup paid off in a spectacle of glitter, glam, and the bombshell nostalgia Gen Z was hoping for, reminding viewers why this show once defined the pop culture standard of “sexy.”

Why it’s trending:
The Victoria’s Secret Fashion Show perfectly blends old-school fantasy with modern-day discourse. As the brand attempts to reshape itself as inclusive and empowering, Gen Z’s reactions have been mixed, part admiration, part analysis. “It’s giving Y2K dream world,” one youthteller said, “but also gym inspo.”

Taylor Swift + Life of a Show Girl

When Taylor Swift drops an album, Swiftie culture takes over the internet and Life of a Showgirl is no exception. Within hours of its release, TikTok was flooded with memes, lyric breakdowns, emotional edits, parody performances, and Swifties dissecting every line for hidden meaning. Even those (many of whom were Gen Z) claiming it’s “her worst album yet” couldn’t stop talking about it, proving once again that a Swift release will never just be an album release.

Why it’s trending:
Album releases always spark conversation, but Taylor Swift’s reach amplifies it to full-blown mania. Her music dominates not just playlists, but the online ecosystem — inspiring humor, fandom wars, and heartfelt posts all at once. “It doesn’t even matter if you love or hate the album,” one youthteller said. “You have to talk about it.”

Cave Man Storytelling

“Me see TikTok. Me laugh.” That’s the entire vibe of the latest viral trend taking over feeds. Young creators are retelling traumatic stories in the simplest, most caveman-esque language possible — “Me ex mean. He smash plate. Cops come.” The more intense the story and more simple the phrasing, the better.

Why it’s trending:
Gen Z has perfected the art of saying more with less. As one 19-year-old youthteller in Colorado put it, “I want to say it went viral because it’s funny, but let’s be real, attention spans are short, especially when it comes to trauma.” The trend’s humor comes from how stripped down it is, turning complex emotions into primitive one-liners that are impossible not to laugh at.

Louvre Heist

Only Gen Z could turn an international art robbery into meme material. When news broke that priceless jewels were stolen from the Louvre, instead of outrage or detective work, the internet responded with edits, parodies, and full-on fanfiction. Some are joking about “jewel heist October,” while others are treating it like a French rom-com (were the robbers in love?) Très unserious, and totally Gen Z.

Why it’s trending:
A real-life heist feels straight out of a movie, and Gen Z loves blurring the line between fiction and reality online. With rising living costs and a collective “eat the rich” energy still lingering, the idea of a glamorous, Robin Hood-style art thief resonates. It’s absurd, cinematic, and just unserious enough to distract from the chaos of everyday life.

Instagram Horizontal Reels

Instagram just dropped another update nobody had on their wish list: horizontal reels. At first, users thought it was a glitch, but turns out, it’s a new format brands are experimenting with. The problem? It’s awkwardly skinny, and unless you want to tilt your phone like you’re watching a 2010 YouTube video, you’re not getting the full effect.

Why it’s trending:
Every time Instagram rolls out a new feature, creators immediately start testing it—half out of curiosity, half out of hope that the algorithm will reward early adopters. Horizontal reels feel experimental and slightly chaotic, but that’s exactly why people are posting with them. “I don’t even like the format, but I don’t want to miss out if Insta decides this is the new thing.” Basically, it’s a FOMO trend.

Clanker

Technology is great, until it’s not. Enter: clanker, a new Gen Z term for when your laptop freezes mid-Zoom, your AI bot glitches, or basically anytime tech decides to stop working. The word itself feels a little derogatory, but only in the direction of robots and computers. If your phone’s acting up? Yeah, it’s a clanker now.

Why it’s trending:
AI and tech are everywhere, so when they flop, Gen Z makes it a joke. “It’s funny because we all rely on it, but we also lowkey hate it,” one Youthteller explained. Instead of stressing, the word clanker lets young people vent about their frustrations and laugh at tech failures.

41

If you keep hearing brain-rotted children saying “41,” then they’re on the latest inside joke. The term comes from a 2021 track by rapper Blizzy Boi, where he repeats that he’s 41 and has 41 of everything. The number itself doesn’t mean anything, it’s absurd on purpose, and has now become a dance…which is exactly why Gen Z loves it.

Why it’s trending:
Gen Z loves random humor, and this one is the perfect mix of nonsense and repetition. As one youthteller said, “saying “41” out of context is such a funny way to confuse anyone not in on it.” Plus, you can tell who’s chronically online and who’s not.

67

Along with ‘41’, ‘67’ is the latest nonsensical numerical slang Gen Z has picked up on. It means “so-so” or “meh,” usually paired with a hand gesture where both palms sway up and down in opposite directions. The trend started with basketball players making edits about their height, often doing a similar hand gesture and implying they were around 6’7. Now it’s become a go-to for either expressing indifference or just filling an awkward silence with something funny.

Why it’s trending:
Lately, Gen Z has been loving turning random numbers into inside jokes. “67” works because it’s quick, quirky, and confusing. And as one youthteller noted, “it’s even funnier because adults think it’s related to kids randomly saying ‘69,’ which is more appropriate.”

Oh Guardian

The internet loves plucking random lines from video games and turning them into viral phrases, and the newest one is “Oh Guardian.” The line comes from Clash Royale, where Little Prince calls on his bodyguard, the Guardian. But on TikTok, people—especially kids—are using it in everyday situations as a dramatic way to call for help or summon a parent or teacher.

Why it’s trending:
“It’s dramatic but in a funny way,” one Youthteller explained. Sometimes older people really are your backup or your guardians and this taps into the feeling, while also honing in on Gen Z and Gen Alpha’s love for turning niche gaming culture into mainstream humor.

Fall Audios

* in the highest-pitch, sing-songy voice possible*

“It’s falllllllllll!”

If you’ve been on the internet long enough, you know what that means: the rise of fall audios and transitions. Think Lorelei Gilmore’s iconic “I smell snow,” or Charlotte York’s “when did it become fall?” These nostalgic soundbites have officially taken over the FYP, paired with cozy montages of creators doing aesthetic fall things; going to the pumpkin patch, getting coffee, and enjoying the crisp leaves.

Why it’s trending:
Seasonal audios have become a ritual online. Whether it’s a new month, a holiday, or a shift in weather, creators love marking the moment with a sound that feels like an inside joke. This fall, the excitement is particularly strong as people crave the relaxation and coziness they expect from the season. As one Youthteller put it: “Fall feels like a personality trait, and the audios make it easier for everyone to share in that.”

Stealing Brain Rot

Most people know the term brain rot, “stealing brainrot” takes it a step further. The term refers to the act of taking another person’s low-quality, bizarre internet humor and re-using it as your own. It’s a tongue-in-cheek way of admitting that your content isn’t original, while also leaning into the absurdity of online culture.

Why it’s trending:
Gen Z loves weird humor, and this trend is basically the internet making fun of itself. By calling out “stealing brainrot,” people admit to recycling content without shame while signaling that they’re in on the joke.

Sendy

Go big or go home, that’s the energy behind this new term “sendy.” On TikTok, it means doing something with unrestrained enthusiasm or confidence. Usually it’s just a bold action, other times it’s just pretending to shotgun a beer. Whatever the context, the action is always unapologetically extra.

Why it’s trending:
“It’s celebrating confidence! Even when it’s chaotic!” One Youthteller explained, “And right now, everyone wants to see people just go for it and have fun.” Sendy perfectly captures that.

Anthropologie Rock

“Oh my God! Did you buy the Anthropologie rock?!” That’s the setup of a TikTok that’s now cleared 6 million views. Two roommates pranked a boyfriend by claiming they’d splurged on Anthropologie’s latest home decor craze: a $150 rock. His reaction was priceless, and soon other creators joined in—until Anthropologie itself jumped on the trend. First, with a fake TikTok display. Now? Supposedly, it’s a real in-store feature, giving couples everywhere new material for pranks.

Why it’s trending:
Pranks always thrive online, but cuffing season gives them an extra boost, especially when they highlight the divide between “girl world” and “guy world.” As one Youthteller put it, “All the guys are like, ‘I’ll go find you a free rock,’ while the girls are ‘explaining’ the Anthropologie one is way cuter.” It’s funny, relatable, and perfectly timed for peak cozy-season couple content.

Melt Maxxing

Have you tried “melt maxxing” in any recent photos? The newest term is all about pulling a face that looks just a little… melted. Think of it as a sliding scale:

• 0% Melt: A normal smile or pose.

• 10–75% Melt: A tilted head, double chin, squinty eyes, puffed-out lips—basically anything slightly off.

• 100% Melt: Fully committed, face contorted to look as melted as possible.

Why it’s trending:

This is all a parody of “maxxing” culture (which is all about perfecting your looks and lifestyle) and instead leans into the opposite—being silly, unfiltered, and imperfect on purpose. One Youthteller explained it as, “By melt maxxing, people are poking fun at internet beauty standards, breaking up endless feeds of “perfect” faces.” Basically, it’s a low-stakes joke that’s easy for anyone to join in on.

Sabrina Carpenter

Sabrina Carpenter fans are thrilled with the release of her new album Man’s Best Friend—and they’re making sure the rest of the internet gets excited too. Nearly every other trending audio right now traces back to one of her songs. From creative transitions to glow-up edits to hyper-relatable storytimes, Sabrina’s music has taken over TikTok.

Why it’s trending:
The drop of a new album always creates hype, but Sabrina’s has been particularly popular. The tracks are sticky, upbeat, and versatile, making it perfect for creators. As one of our Youthtellers put it: “Her songs just work for everything, you can make it funny, sad, dramatic, or romantic. Plus, she’s at the peak of her popularity right now, so it feels like everyone wants to join in.”

Today’s To-Do List

If you could sum up your daily to-do list in a way that actually felt aesthetic, what would it be? That’s the energy behind the “today’s to-do list” trend blowing up on TikTok. Some creators are guessing their days based on clichés, others are romanticizing the purchase of an $8 latte, or making “open laptop at coffee shop” feel more eventful than it actually is.

Why it’s trending:

Young people are craving little ways to make their routines feel special. “Life feels repetitive,” one of our Youthtellers said, “so when you frame your to-do list as cute or romantic, it tricks your brain into being excited about it.” It’s less about productivity and more about romanticizing the mundane.

-Aholic

Let’s be real: everyone’s addicted to something. Sometimes it’s harmless, like blasting retro music on repeat or daydreaming when you should be working…other times, it’s a little more chaotic, like overthinking everything or stalking your crush’s LinkedIn at 2 a.m. Whatever the case, TikTok creators are owning it with the “-aholic” trend, where you name your habit and then self-declare as an insert here-aholic.

Why it’s trending:

Gen Z loves trends that are hyper-relatable but still self-aware. As one of our Youthtellers put it, “We all have our little addictions, but turning it into a joke makes it feel less heavy and more like a personality trait.” It’s playful oversharing at its best.

American Prep

It’s the start of fall: the leaves are crisp, the sweaters are cozy, and school is officially back in session. Naturally, the internet has returned to its favorite seasonal ritual; romanticizing academia. This time, the obsession has zeroed in on American prep, a style rooted in Ivy League campuses and classic Americana. Think tailored button-downs, cable-knit sweaters, loafers, and long trench coats. It’s basically the casual cousin of the old money aesthetic that dominated a few years ago.

Why it’s trending:

Back-to-school season always comes with mixed emotions, but fashion offers a way to reframe the moment. As one of our Youthtellers explained, “American preppy just feels like motivation to study.” The style is polished but simple, making the outfits easy uniforms that look good without requiring much effort. In other words, the perfect armor for figuring out new schedules and easing into fall.

The Popularity of Gap X Katseye

Sydney Sweeney X American Eagle may have been dragged the second it launched, but Gap’s new collab with popstar Katseye? An overnight sensation. With a hit of Y2K nostalgia, a cast that highlights diversity, and a dance that’s blowing up on TikTok, Gap has found itself back in Gen Z’s good graces. In one ad, the brand that once screamed “mall mom” is suddenly being rebranded as cool again.

Why it’s trending:

According to one of our Youthtellers, “It feels fresh but also nostalgic, like Gap is actually listening to what young people want. Plus, if you make something energetic, we’re all gonna see it.” Yeah, Gen Z has been craving campaigns that feel fun, inclusive, and participatory (not polarizing), and Gap X Katseye checks all the boxes.

Visual Declutter

If you hate labels on items, it turns out you’re not alone. The creator Chessie has started a trend that now a whole corner of TikTok has hopped in on. People are now “visually decluttering” their spaces by peeling labels off bottles, wrapping makeup staples in plain brown paper, and even hiding bright packaging behind uniform jars. Some creators have extended it to their entire homes, stripping away pops of color and detail until everything feels blank and minimal.

Why it’s trending:

‘Minimal chic is in!’ As whites, beiges, and simple silhouettes trend in fashion and interior design, this new trend makes sense. Add in how quiet luxury has encouraged people to ignore labels, the need and want to remove them makes sense.

Teacher Bae

As #teachertok keeps blowing up, it feels like every month a new “teacher-fluencer” lands in hot water. This time it’s Peachy, nicknamed “Teacher Bae” by her students, whose OOTDs have gone viral. Between posting outfit checks, greeting students in heels and designer bags, and showing off her classroom fits, the internet has questions: Are her outfits too provocative? Is she competing with her students? And why is she flexing a Chanel bag instead of locking it up in her desk?

Why it’s trending:

Dress codes have always been a sore spot for Gen Z, and this trend hits right on that tension. As one Youthteller put it: “We get dress-coded for wearing short skirts to school, so why aren’t teachers getting the same treatment? It feels like a double standard.”

Sephora Ball

Young people are irritated by Sephora associates offering to help them. You know the type: trying to sell you things you don’t need, acting like you don’t know what you’re doing, and turning “customer service” into condescension. And while many times Sephora associates are just trying to be helpful, Gen Z was irritated enough to create this viral trend.

Why it’s trending:

“Sephora thinks I don’t know ball.”

“But I know ball.”

Growing up on YouTube beauty gurus and mastering the art of a full beat before they could legally drink, Gen Z knows how to do makeup, and they don’t need someone micromanaging it or offering help. If young consumers want help, they’ll go to you. Otherwise, don’t bother them.

September Reset

September 1st marks the four-month countdown to the end of 2025, and the internet is using it as a collective push to check in on goals. From fitness influencers to fashion creators, everyone is posting “September Reset” routines: sometimes it’s a full printable schedule, other times it’s just a quick motivational post. Either way, everyone is giving the last four months of the year their all.

Why it’s trending:

Young people love a vision board moment, and the idea of a “reset” taps into that need for structure. As one Youthteller put it, “This trend is motivational, and if everyone is trying to achieve good things, then it taps into competitiveness.”

Unfortunately, I do love…

The latest “get to know me” TikTok trend has users confessing so-called ‘guilty pleasures’. The format is simple: text on screen that reads “Unfortunately, I do love…” followed by something considered “unpopular,” think the occasional drunk cigarette, blasting country music, or even a niche fast-food obsession. What makes it stick is that the comments instantly turn into a supportive hangout where people admit the same thing.

Why it’s trending:

As one Youthteller put it, “everyone likes something that’s seen as uncool, but now it’s just cool to talk about.” The trend is proof that Gen Z is still obsessed with authenticity, and bonding over the messy, imperfect stuff feels way more real than pretending to be flawless.

Nicki Minaj Pose

If you’re suddenly seeing people on your FYP balancing on weird objects and you feel confused, you’ve officially missed the memo: it’s the Nicki Minaj pose. From perching on nail polish bottles to jenga puzzles, everyone’s finding their center of gravity—usually in heels.

Why it’s trending:

“It shows off your fitness and stability, and it’s just a fun challenge,” one Youthteller told us. Like most viral stunts, it brings a hit of nostalgia, competitiveness, and just the right amount of chaos.

My Bag Is Heavy, Can You Carry It?

Girls everywhere are testing their partner’s masculinity by seeing how comfortable he is carrying a girly purse or armfuls of shopping bags. And the men? Honestly, they’re kind of into it.

Why it’s trending:
So many viral trends highlight the bare minimum as if it’s groundbreaking. But this one? Gen Z is eating it up. As one Youthteller told us, “I love seeing other women loved and appreciated. Plus, it’s nice to see guys comfortable with being a little girly.”

Cheeto Head

He’s pixelated. He’s twerking. And somehow, he’s now a TikTok star. Cheeto Head is a chaotic, GTA animated character who’s gained over 1.1 million followers by doing bizarre little dances—usually involving some form of enthusiastic twerking—in surreal, glitchy settings. And now people are trying to dance like him.

Why it’s trending:

“It’s giving fever dream in the best way.” Said our Youthteller who spotted this trend. “Cheeto Head is so unserious, but that’s why people love it—it’s like GTA players have a collective inside joke. You don’t need context, you just see him twerking in a pixelated parking lot and suddenly you’re in on it.”

Go See Outfit

Inspired by Tyra Banks' iconic advice for what models should wear to meet designers, the “Go See outfit” is all about looking like a blank canvas, but a hot one. Tyra told models to show up to castings in simple, minimal outfits—usually a black tank and jeans—to let their natural features shine through. Now, that uniform has become a fashion aesthetic in its own right.

Why it’s trending:

“It’s like you’re dressing to look good without looking like you’re trying to look good.” With a ‘go see’ outfit, you’re still trying but in a way that feels like a model off duty. And given how popular that aesthetic is, the love of this look makes sense.

Turning Myself Into a ___ 10

Apparently it’s chic to rate yourself, at least if you’re turning into a 10. This trend is all about transformation, with a hint of catfishing. As girls everywhere flex their makeup and hair skills to hit “10” status in different cities. Think: a Miami 10 (tan, glam, glossy), a NYC 10 (sleek, edgy, expensive-looking), or a European 10 (clean girl, timeless, vaguely unattainable). It’s a reminder that “hot” is always subjective.

Why it’s trending:
According to one of our Youthtellers, this trend is going viral because, “it’s not even just about being pretty. It's about seeing how you would look if you lived somewhere totally different.” Her point is there. Everyone’s using the same references, or even makeup, but it still comes out looking unique depending on where you’re pretending to be from, which is the fun of it.

‘Hot Summer Nights, Mid-July’ Audio

Like clockwork every summer, the internet rediscovers Lana Del Rey’s Young and Beautiful—specifically, the “hot summer nights, mid-July” lyric. Once that week rolls around, TikTok is flooded with dreamy, soft-toned videos using the audio. Whether it’s a night-out montage, a cozy evening routine, or even a moody beach video, this sound takes over the FYP.

Why it’s trending:
This audio goes viral purely because of timing. “Just like Taylor Swift’s “April 29th” line gets its moment each spring, songs with date-based lyrics become instant seasonal soundtracks.”

‘I Grieve Different’

A section of a Kendrick Lamar song has taken over TikTok, paired with a matching dance trend. Creators start by dancing fast—usually at 2x speed—with on-screen text sharing something they’re proud of or excited about. But when the lyrics shift to “I grieve different,” the music slows down, and so does the energy. The text flips to the moment the bubble bursts. Maybe you went outside and then remembered a phobia. Maybe you like being single, but not buying yourself dinner.

Why it’s trending:
As one of our Youthtellers put it, this trend captures “the highs and lows in life. You can add your struggles, celebrate your diversity, and recognize the patterns of success.” Plus, people just like seeing what others are going through.

GRWM Oversharing

GRWM videos have always been popular, but now, they’ve entered their overshare era. Instead of product recs and dinner plans, people are hopping on camera to drop wild confessions: cheating scandals, family drama, childhood trauma… basically things that belong in therapy but end up going viral instead.

Why it’s trending:
Social media usually sets the stage for jealousy, but when someone breaks that illusion with raw honesty, it’s weirdly comforting. “The mess feels real. And it makes everyone watching feel a little less alone.” One of our Youthtellers said.

2025 Is So Weird

Gen Z creators aren’t staying silent in the face of global chaos. While some are turning their platforms into virtual news feeds, others are using this trend to strike a balance, acknowledging injustice, showing support where they can, and continuing to post their regular content. It’s a way of saying: I see what’s happening, I care, and I’m still here.

Why it’s trending:
“This trend resonates because people want transparency. Audiences are looking for signs that their favorite creators aren’t ignoring all the tragedy while sharing their GRWMs.” One of our Youthtellers explained. It’s a subtle, self-aware way of saying, “2025 is so weird—here’s my makeup routine, but also I hope my grandma doesn’t get deported,” another wrote in to tell us. It lets creators be both present and politically conscious without preaching.

Hinge Profile Breakdown

Millennials had Tinder. Gen Z has Hinge, and they’re putting profiles under the microscope of social media. Creators are marking up screenshots of chaotic Hinge profiles like a Shakespeare play in 9th grade that they don’t understand. From blatant contradictions (like “looking for monogamy” while mentioning a partner) to unhinged prompt answers, the commentary is brutal and hilarious.

Why it’s trending:
Dating right now feels like a collective fever dream. “These breakdowns are a way to bond over the absurdity of app culture and laugh through the pain.” It’s reassurance that no, it’s not just your matches that are this bad.

Holy Airball

TikTok photos officially have their own trend. This swipe-through prank has been used for everything from political jabs to “my family owns X” jokes. The three-photo formula is always the same:
Slide 1: “I told him/her/them I like X”
Slide 2: “They assumed that meant Y”
Slide 3: “Holy Airball!”

It’s simple, it’s scrollable, and it’s catching on fast.

Why it’s trending:
Our Youthtellers told us, “This trend has range, but the reason it’s being used by just about everyone is that it calls out assumptions.” Say you like politics? Someone might assume you’re voting the same way they are… Holy Airball.

My Current bf/gf Prank

What is a month on social media without a side of pranking? The popular prank this month? Creators bringing their significant other on camera for a simple video they would normally post, only to sneak in the phrase “my current bf/gf” and catch their reaction.

Why it’s trending:
“This has instantly gone viral because the reactions are priceless.” From confused stares to full-on arguments, it feels like reality TV. And the tiny glimpse behind the curtain of our favorite creator’s relationships–or even just our friends—that’s an added bonus.

British Narrator Trend

If your favorite lifestyle creators suddenly sound like they’re starring in a BBC documentary, you're not alone. A new TikTok and Instagram trend has people romanticizing their lives by using an AI-generated British voice to narrate their every move…think Nancy Meyers movie meets David Attenborough.

Why it’s trending:
After months of obsession with cozy rom-coms and dreamy aesthetics, Gen Z found a way to make everyday life feel cinematic. “Thanks to CapCut’s new voice-over feature, creators are transforming grocery runs and skincare routines into charming mini-films,” one of our Youthtellers explained. Bonus: it’s also being used for clever ads that feel more like diary entries than promotions.

AI Mermaids

TikTok’s latest viral filter is turning people into mermaids. With one uploaded image, users are transformed into hyper-realistic sea sirens swimming through the ocean, all under the tagline: “your true self.” The results are hauntingly beautiful… and strangely believable.

Why it’s trending:
“This one hits especially hard for early-20s Gen Z, who grew up watching H2O: Just Add Water and Mako Mermaids, secretly hoping they’d wake up with a tail.” Now, the fantasy is just one filter away. Whether it’s nostalgia, escapism, or the deep-rooted dream of becoming Cleo or Ricky, this trend is wish fulfillment in pixelated form.

Drink Tray for a Layout

Remember when every girl you followed made TSA hate them by turning airport trays into aesthetic layouts for their must-haves? This is the 2025 version. Instead of trays, it’s all about drink carriers—usually from Starbucks or your favorite local spot. Inside? Your go-to iced coffee, a mini perfume, lip glosses, maybe a claw clip or your lucky charm, honestly, whatever small items speak to you are piled high in these tiny containers.

Why it’s trending:

It’s no secret that anything aesthetic + personal = instant virality. This layout trend hits that sweet spot perfectly—cute, compact, and personality-packed. “Think of it as your inner world, but in drink tray form.”

Trauma ‘That Was Rude’

No generation processes trauma quite like Gen Z, and this trend is proof. Set to the background audio “Well, that was rude,” creators are sharing some of their most jaw-dropping life experiences. We’re talking everything from getting cheated on to family murder/suicides, and then presenting it with the kind of deadpan humor that makes you laugh and blink twice.

Why it’s trending:
It’s Gen Z’s signature coping mechanism: comedy with a side of trauma. “By packaging traumatic events in a “that was rude” tone, they’re reclaiming narratives, bonding over shared absurdity, and showing the internet that horrible events can become funny.” A Youthteller told us.

Yes, You Can Trend

This concerning trend is getting more traction than it should, as older siblings and teachers hop on the audio being used to call out exactly what they’ll do if they catch one of their siblings or students participating. And what is this trend exactly? Teens saying they “look older” than they are—so they can date older, too.

Honestly, flip phones until you’re 18 might need to be mandatory.

Why it’s trending:
It’s no secret that Gen Alpha is growing up fast. With technology at their fingertips, the youngest generation isn’t acting like kids anymore. And as hormones start to kick in for the oldest Gen Alphas, some of them think they’re mature enough to date older. But here’s the thing: that’s not how brain development works. And honestly? We’d like to call the cops on this trend.

E.L.F. Halo Glow Lip Gloss

If you’re a lip gloss hoarder or a former potions kid, this trend was basically made for you. TikTok has collectively realized that the E.L.F. Halo Glow foundation bottle looks suspiciously like an oversized lip gloss tube. Naturally, once the foundation runs out, people are cleaning out the packaging and using it to mix together all their leftover glosses into one jumbo, custom potion.

Why it’s trending:
Gen Z and Gen Alpha were raised on witches, wizards, and fantasy aesthetics, so there’s an inherent nostalgia baked in. But the main reason? “Personalization. Mixing your own gloss color means you end up with something totally unique” and nothing screams Gen Z like a one-of-a-kind beauty product no one else has.

Ice Bucket Challenge (Mental Health Edition)

If you were online pre-pandemic, you probably remember the original Ice Bucket Challenge. Now it’s back—with a twist. Instead of focusing solely on ALS, this version centers on mental health awareness. Participants still dump ice water on themselves and tag a friend, but now they’re also encouraged to share a message of support or a personal reflection on mental wellbeing. The result? A viral, chain-style show of solidarity that’s as chilling as it is meaningful.

Why it’s trending: “I think it’s trending because it’s raising awareness about mental health in a way that everyone can help and join.”

Nautical Stripes Are Everywhere

The classic maritime pattern is back, and this time, it's more city chic than seaside tourist. Nautical stripes, once reserved for beach vacations and coastal getaways, have been reimagined for urban and professional settings.

Why it’s trending: “Modern reinterpretation and a collective yearning for comfort and nostalgia in fashion." After years of chaotic trend cycles, the timelessness of a clean stripe offers a subtle return to structure and sophistication.

"I'm So Hungry I Could Eat ___"

This isn’t your typical “I’m starving” joke. In this viral prank, people are walking up to their parents, partners, or friends and saying, “I’m so hungry I could eat…”—then filling in the blank with something wildly unexpected. Think: their mom’s high school ex, their partner’s old friend, or their friend’s random friend. The more oddly specific and semi-uncomfortable, the better.

What follows is usually confusion, chaos, and a whole lot of “Wait, how do you even know that name?” It's awkward, hilarious, and the kind of internet mischief Gen Z does best.

Why it’s trending: In a desperate attempt to stir up some laughs (and get a priceless reaction), Gen Z is turning mildly unhinged memories into gold for the algorithm.

"Let's Go on a Hike/Wear Something Casual"

This one’s for the girly girls, the ones who would pick mimosas over muddy trails any day.
On social media, fashion lovers are posting videos and photos of their closets overflowing with glittering dresses, satin heels, rhinestone bags—basically, anything but hiking boots. Layered over the footage? A dreaded message: “Let’s go on a hike” or even worse, “Wear something casual.”

Why it’s trending: With Ibiza-core on the rise (if only for summer), Gen Z is tired of playing it practical. Showing off carefully curated, detail-driven wardrobes has become the priority, and “casual” just doesn’t cut it anymore.

The Jaws Theme Song

If the Jaws theme song plays in your head whenever you want something just a little too badly, you're not alone. Across TikTok, users are tapping into their inner shark, lurking dramatically around the screen to the Jaws theme song. But instead of stalking swimmers, today’s “sharks” are creeping toward much more relatable prey: a post-night-out Taco Bell run, a best friend who always cancels, or even a perfectly crafted matcha.

Why it’s trending: Users are poking fun at how over-the-top our cravings and urges can feel. It’s relatable, a little absurd, and plays into Gen Z’s love for blending humor, self-awareness, and pop culture references into everyday moments.

Country Music, But ‘In a Liberal Way’

As the Stagecoach festival kicks off, creators are saddling up, but not without some clarification. All over TikTok and Instagram, country-loving liberals are adding a disclaimer to their yeehaw behavior: whether they’re line dancing, rocking cowboy boots, or posting honky-tonk content, the tagline is always the same—“in a liberal way.” It’s an aesthetic embrace of country culture, with a political asterisk.

Why it’s trending: In an era where politics are deeply polarizing—and where even a cowboy hat can spark assumptions—creators are reclaiming country culture without compromising their values.

Dupatta Discourse

If you’ve scanned Spring fashion recently, you may have noticed a trend of breezy scarves draped over dresses. The internet called it ‘Scandinavian chic’, but South Asian and Indian women have taken to the internet to point out that these aren’t just stylish add-ons—they’re dupattas, a traditional garment with deep cultural roots and meaning. The online conversation is growing louder, and most seem to agree: it’s not about gatekeeping the style, but credit needs to be given to the culture that popularised it.

Why it’s trending:
The world might feel like one big fashion melting pot, but the creators of these looks deserve recognition, not erasure. As one comment put it, "It’s about respect. This has happened time and time again with colonialism."

"God Forbid a Girl Has a Hobby"

Turns out drunk dialing your friends, obsessively online shopping, or rewatching The Vampire Diaries for the tenth time aren’t toxic traits—they’re hobbies. TikTok’s latest self-aware trend reclaims the things girls are often shamed for loving “too much.” Using the viral soundbite “easy like Sunday morning,” creators share chaotic or hyper-specific passions or things people have picked on them about, only to end sarcastically with the now-iconic line.

Why it’s trending: In a culture where feminine interests are often dismissed as cringe or basic, Gen Z is reclaiming joy without apology. The trend is a wink at the double standard—and a reminder that being passionate about literally anything is a power move.

White Lotus Audios

If you’re mourning the end of White Lotus Season 3, you’re not alone. The internet has entered a collective state of grief—and the cure is quoting Victoria Ratliff. Played by Parker Posey, Victoria has quickly become a fan-favorite for her razor-sharp delivery, lack of boundaries when asking questions and absurdly rich one-liners. TikTok users are obsessively lip-syncing her funniest lines, turning them into memes, and satire.

Why it’s trending: Victoria Ratliff is the perfect caricature of the glamorously delusional, overly self-aware Gen Z anti-heroine. Her audios offer the ideal soundbite for making fun of yourself, your friends, or anyone who’s ever tried to soft-launch a nervous breakdown at a luxury resort.

Hailey Bieber 7-Part Series

No stranger to internet scrutiny, Hailey Bieber found herself at the center of TikTok’s latest viral investigation: a 7-part series suggesting she plotted her way into Justin Bieber’s life from the very beginning. Using fan photos, old interview clips, and social media sleuthing, creators pieced together a theory that Hailey was a lifelong Belieber who turned fangirl into wife through careful, almost uncanny alignment with Justin’s world.

While some took it seriously, others watched like it was a True Crime docuseries. The trend gave rise to memes, reaction videos, and spin-offs as TikTok ran with the idea of obsessive “manifestation” in the influencer age.

Why it’s trending: Gen Z loves a messy deep-dive—especially when it blurs the line between parasocial obsession and pop culture commentary. The Hailey Bieber series played perfectly into that TikTok sweet spot: conspiracy, nostalgia, and a dash of mean-girl internet.

Ibiza-core Outfits

Call it escapism, call it a vibe—Ibiza-core is taking over TikTok and Instagram as the ultimate 2025 summer aesthetic. Drawing inspiration from the Spanish island’s iconic blend of bohemian beach life and Euro-club luxury, the trend fuses floaty fashion with party-girl energy.

Creators are building moodboards of sheer coverups, metallic bikinis, white linens, and braided hair, all set to house beats or spiritual-sounding voiceovers. It’s coastal cowgirl meets techno fairy, with a touch of LA wellness influencer who just discovered astrology.

Why it’s trending: As the Euro summer fantasy evolves, Gen Z is embracing aesthetics that feel both carefree and curated. Ibiza-core blends luxury escapism with a hint of chaos—perfect for a generation that wants their summer to be spiritually aligned and mildly unhinged.

Studio Ghibli AI Trend

What happens when Ghibli meets AI? A whole new world of creativity. As Studio Ghibli’s timeless animation style gets an AI makeover, TikTok creators are transforming ordinary moments into hand-drawn, Ghibli-inspired visuals. From everyday street scenes to anime characters reimagined through a Ghibli lens, this trend is blending cutting-edge tech with nostalgic beauty.

Creators are using AI art generators to replicate the signature soft lines, pastel palettes, and whimsical vibes of films like Spirited Away and Howl’s Moving Castle, creating a retro-futuristic twist on beloved classics. Whether it’s remaking a meme or visualizing everyday life as a magical, animated moment, this trend is opening up a new era of digital creativity.

Why it’s trending: Studio Ghibli’s aesthetic is synonymous with nostalgia, magic, and emotional depth. In 2025, Gen Z is eager to mix those warm, nostalgic feelings with futuristic, AI-driven art. The result? A gorgeous blend of hand-drawn fantasy with the digital world.

Sharing Anxiety

Doechii’s “Anxiety” has become more than just a catchy track—it’s become the soundtrack to conversations about mental health and anxiety on TikTok. Creators are using the song to express vulnerability, or using it entirely as a dance trend. The track’s iconic lyricism in the way anxiety is song has become synonymous with the feeling of uncertainty, making it a relatable choice for many Gen Z users.

Why it’s trending: “Thanks to Will Smith, and Gen Z's love of Doechii,” according to one Youthteller, this track has become a digital anthem for young people looking to express their struggles and connect with others over shared experiences. In 2025, mental health discussions are central to Gen Z’s online culture, and Doechii’s song provides a musical outlet for those conversations.

UIAOI Cat (Spinning Cat Meme)

The UIAOI Cat trend is one of the most quirky and adorable viral sensations on TikTok right now. The trend centers around a spinning image of a cat named Ethel, paired with the “Oo Ee A E A” vocal sound, which was popularized on TikTok. The cat, with its stubby legs and playful demeanor, dances in a loop while singing the catchy, distorted “UIAOI” melody. Creators have jumped on this trend by editing the cat to sing different songs, adding their own remix and spin to the meme, often resulting in hilarious and unexpected videos.

Why it’s trending: “It’s everywhere! This cute cat spinning in a little dance singing 'U I A O I' and people edit it so it sings different songs and stuff.” The simplicity and infectious nature of this meme have made it an ideal fit for TikTok’s remix culture. From funny edits to heartfelt parodies, the UIAOI Cat meme has sparked a wave of creativity among users. Whether it's a favorite pop song, a viral audio, or a random sound effect, the customization aspect of the trend invites creators to engage and contribute to the meme in a personalized way.

Protein Craze

TikTok is bulking up, literally. The app is currently obsessed with protein, and Gen Z is leading the charge. From protein-packed dessert recipes to “what I eat in a day” videos, users are proudly tracking their intake and sharing their gains (aesthetic and nutritional).

Why it’s trending: Protein has become the main character of 2025’s wellness culture. With health and fitness continuing to dominate TikTok, Gen Z is shifting the conversation from calorie-counting to macronutrient-optimizing. The craze has sparked a wave of challenges, meal preps, and product endorsements, with the underlying message being: protein = power.

Diapers as pads

In a surprising but totally Gen Z twist, traditional menstrual products are getting a major upgrade…by way of the baby aisle. More and more menstruators are turning to diapers as an alternative to pads, citing better coverage, longer wear time, and fewer leaks. On TikTok, creators are showing off their diapers, especially for heavy flow days or overnight protection.

Why it’s trending: Gen Z isn’t shy about making periods more comfortable, and it seems they’re not loyal to traditional branding. In fact, many young people say they feel more in control using products that actually work, even if they weren’t marketed for periods in the first place. Whether it’s due to medical conditions, postpartum bleeding, or just sick of waking up to stained sheets, the diaper-as-pad movement is reshaping how Gen Z talks about and manages menstruation.

Recession-core

When the economy gets tough, try to make it fun. Recession-core is the aesthetic response to financial anxiety, channeling frugality into style. Think: repeating outfits, the embrace of partying, thrifting over hauls, and TikToks romanticizing budgeting like it's a lifestyle choice, not a necessity.

Why it’s trending: With rising prices, looming layoffs, and rent that feels illegal, Gen Z is trading maximalism for mindfulness. And they’re doing it with a wink. This trend reclaims financial limitation as aesthetic freedom, celebrating the resourcefulness and self-expression that come with doing more with less. Fashion is still fun, but now it’s economically chic.

Crochet & Craft Girl Era

Crocheting isn’t just for grandmas anymore, it’s officially hot girl behavior. From cute plushies to handmade tops and chunky blankets, Gen Z is embracing the art of slow fashion and DIY crafting. TikTok is overflowing with creators showing off their projects, starting small businesses, or simply vibing with yarn and a good playlist. Alongside crocheting, crafts like beading, embroidery, and even candle-making are having a moment, often framed as both cozy hobbies and acts of creative self-expression.

Why it’s trending: In a digital world, crafting offers a rare moment of analog calm. Crocheting and crafts are a form of mindful productivity that let you unplug and create something tangible. As one TikToker put it: “Capitalism’s crumbling but at least I made a hat.” This trend sits at the intersection of nostalgia, sustainability, and the TikTok-approved “romanticize your life” aesthetic. It’s giving cottagecore, dopamine dressing, and main character energy—all with a crochet hook in hand.

The Artist’s Way

Creativity isn’t always easy. In fact, it can be considered a mindset. And thanks to pop artist Doechii, a new generation is discovering The Artist’s Way, a 12-week program designed to unlock creative potential. After she shared her journey with the practice on YouTube, young creatives—from musicians to writers—have jumped on board, embracing the structured self-reflection, morning pages, and artist dates that define the method.

Why it’s trending: In an era of burnout and content overload, Gen Z is searching for ways to reconnect with creativity in an intentional, personal way.

The Tide Against Influencers

A storm is brewing. Some young people are no longer impressed by influencers flaunting wealth. From constant extravagant trips to luxury hauls, the disconnect between content creators and their followers is growing. More and more, young audiences are calling out influencers for excessive spending, performative generosity, or simply failing to acknowledge the financial struggles of their audience. Viral comments like “read the room” and “must be nice” are becoming more and more common under posts that feel out of touch. The new demand? Authenticity, financial transparency, and using influence for something beyond personal gain.

Why it’s trending: “One word: relatability. If I don’t relate to you, I won’t follow you.”

Still Obsessed With Glass Skin

Korean skincare isn’t going anywhere. Not only is the niche market easier for small creators to break into, but young consumers are willing to do just about anything for glass skin. The desire for youthful, flawless skin isn’t new, but throw in avant-garde ingredients like salmon sperm, and you’ve got a viral beauty moment.

Why it’s trending: “Because everyone wants good skin and is obsessed with anti-aging items.”

Digital Cameras

“I recently went to a makeup pop-up, and every single girl had a digital camera. They all took photos with them.”

Why it’s trending: Gen Z loves a good Y2K moment, and nothing captures the early-2000s aesthetic quite like a digital camera. With NPR covering the resurgence and SNL likely to spoof it next, the trend isn't slowing down. Young consumers are hunting for vintage digis on eBay and Depop or opting for ‘vintage-inspired’ models.

Erewhon Smoothies

They may cost as much as a full meal, but for an aesthetic smoothie packed with rare ingredients, Gen Z can’t resist the latest Erewhon creation. From Nara Smith to Sabrina Carpenter, celebrity-backed blends make them cooler than the average smoothie

Why it’s trending: “Erewhon smoothies are like $20 but they’re vlog-worthy. My friends and I use it as an excuse to hang out and record content.”

Minecraft Is Back

If you thought Minecraft had faded into the background, think again. The pixelated sandbox game that defined childhoods in the 2010s is experiencing a full-scale revival among Gen Z and Gen Alpha. Whether it’s the nostalgia of building worlds with friends or the constant stream of new game updates, players are diving back in.

Why it’s trending: The game’s community-driven creativity has pulled players back in.

“ALL of my friends are playing again, I think the nostalgia is one thing, but the new updates in the game have brought people back.”

Made By AI

Ever wondered what it was like to be aboard the Titanic, live through the Black Plague, or experience a day as a Greek goddess? AI is making it happen. Viral TikToks are bringing historical moments to life with hyper-realistic AI-generated assumptions.

Why it’s trending: Gen Z is visual. They don’t just want to read about history, they want to see it, feel it, and experience it in a way that textbooks never could.

Matcha Making

Matcha is taking over as Gen Z’s drink of choice, and it’s no longer just about the taste. Making matcha has become a ritual, an aesthetic experience, and, most importantly, an ASMR masterpiece. From sifting the powder to whisking it into the perfect frothy consistency, every step has now become an aesthetic moment.

Why it’s trending: The combination of wellness, aesthetic appeal, and ASMR-worthy sounds makes matcha-making an internet obsession.

Stanley Cup Refills

What started as a simple hydration flex has evolved into an over-the-top ASMR trend. Stanley Cup refill videos are everywhere, but these aren’t your average water-pouring clips. Creators are layering their drinks with syrups, powders, fruit, ice, and even full dessert toppings—all into one massive Stanley Cup. The sound of clinking ice, the slow pour of liquids, and the visual appeal of an overflowing cup make these videos oddly mesmerizing. But as the trend escalates, some viewers are questioning whether it’s the final boss of overconsumption culture.

Why it’s trending: The mix of ASMR, excess, and the ongoing obsession with the viral water bottle makes these videos impossible to look away from.

Satisfying Cleaning Clips

If you don’t feel like cleaning, watching someone else do it might be the next best thing. Cleaning videos have become the ultimate ASMR category, offering a mix of crisp sounds, smooth transitions, and deeply satisfying transformations. From scrubbing sinks to folding laundry into the perfect stack, these videos tap into the universal love of watching mess turn into order.

Why it’s trending: “These just scratch an itch in my brain. The little noises, the crisp transitions—it’s perfect.”

Bed Parties

Parents and families are now spending $1,000 or more to decorate their child’s bed when they make the final decision on where they will go for college. These are elaborate celebrations are popping up on TikTok and Instagram, showing duvet covers coated with school colors, themed balloons, and logo-covered everything.

Why it’s trending: What started during the pandemic as an at-home milestone celebration has now become a full-fledged rite of passage. And while some argue for a more “practical” approach (dorm essentials over décor), one thing is clear—the bed party isn’t going anywhere.

This Is My Emergency Contact?

According to TikTok, changing your emergency contact from your parents to your partner can be… questionable.
People are exposing their partners’ most unhinged moments, whether it’s sprinting from a mouse or spilling drinks like a toddler, paired with captions like “my emergency contact” or “realizing I replaced my mom with this person.”

Why it’s trending: The contrast is hilarious. The people we’re supposed to rely on in a crisis? Turns out, they might be the ones causing the chaos. Maybe that’s why those 15 hours without TikTok felt so dramatic—it’s not just a dopamine fix; it’s reassurance that being a mess is still lovable.

Improv Trend

In these videos, two or more people perform the same motion, but each participant gives it a completely different meaning. The first person starts by saying, “I’m doing…., what are you doing?” while performing an action. The next person, using the same motion, comes up with a totally different explanation, then repeats the phrase, passing the game along. The results are often unexpected, creative, and hilarious.

Why it’s trending: “It’s entertaining to see people try to come up with a different meaning for the same motion.”

Making Faces

In the “I make the face, you make the sound” TikTok trend, one person pulls an exaggerated, over-the-top facial expression, and their partner has to come up with a matching sound effect. The game thrives on absurdity—whether it’s a high-pitched squeal for a scrunched-up face or a deep growl for a furrowed brow, the unpredictable pairings make for hilarious content. The best clips are the ones where the reactions are completely unexpected, proving that sometimes, the simplest ideas are the funniest.

Why it’s trending: “It’s trending because it’s entertaining to watch people be silly and have fun.”

Meeting My Younger Self for Coffee

This deeply personal trend has been making waves on Instagram, with people reflecting on their personal growth by imagining a coffee date with their younger selves. Typically formatted as an image or video with overlaid text, the post describes how their past self “arrived,” what they talked about, and what advice or reassurance they would give. Some take a lighthearted approach, laughing about the things they once worried about—while others get emotional, and offer words of advice for younger viewers.

Why it’s trending: In a world where self-improvement and self-reflection are top priorities, this trend allows people to connect with their past in a way that feels intimate and meaningful.

How I Looked When My Favorite Song Was Trending

Music and nostalgia go hand in hand, and this TikTok trend taps into both. People are sharing old pictures of themselves from childhood or their teenage years, paired with the audio of their favorite song at the time. The contrast between past and present is often funny, endearing, or even cringe-worthy, making it the perfect nostalgia-fueled content. Whether it's a baby-faced middle schooler obsessed with an emo anthem or a Y2K-era tween posing with their iPod Nano, these posts capture the way music shaped our younger selves.

Why it’s trending: Nostalgic content always performs well, and this trend gives people a chance to reminisce while bonding over shared music memories.

Ash Trevino

Ash Trevino has become infamous on TikTok for her questionable parenting, but her recent viral moment took things to another level. During a podcast hosted by an OnlyFans creator, it was revealed that Trevino’s children didn’t have furniture or bedding, prompting the host to offer to buy them some. This revelation, combined with her controversial relationship with a much younger man named Santos, has sparked widespread criticism. Many users are now questioning who they choose to financially support on TikTok live streams, as Trevino has continued to receive gifts and monetary contributions despite the backlash.

Why it’s trending: The drama surrounding influencer accountability is growing, and this situation is fueling conversations about being mindful of who we financially support online.

Khadi Rhad

“He used to go by King Curls. He owns a hair care brand but he re-emerged on TikTok with a new vibe. I think he’s a rapper now. He went viral on TikTok for dancing up against the wall and now he's got all of TikTok doing it. His videos have millions of views and everybody's having a good time recreating it. Even Angel Reese did the dance."

Why it's trending: At first, people thought he was weird, but he’s just being himself, and now people are enjoying his energy.

Dr. Pepper & Pickles

"Soda and pickles, specifically Dr. Pepper with pickle slices in it. I’m seeing it all over my FYP. I think it sounds gross but I have yet to try it!"

Why it's trending: This unconventional flavor combination is spreading through social media and word-of-mouth, with curiosity driving people to try the unusual pairing.

Aaron Pierre

“Aaron Pierre.”

Why it's trending: His role in Mufasa: The Lion King, a viral TikTok sound from his tunnel walkout on the Jennifer Hudson Show, and his appearance in Rebel Ridge have all brought him into the spotlight. Add in his undeniable charm and the internet's collective agreement that he's incredibly attractive, and it's no wonder he's trending right now.

Bad Bunny's "DtMF" Nostalgia Trend

“Bad Bunny’s new song "DtMF," started a trend where people share photos and videos reminiscing about special memories with loved ones, especially grandparents, who’ve passed away.”

Why it's trending: Bad Bunny’s new song hits hard because everyone can relate to the experience of losing someone and wishing you had more time with them. It’s connecting with Spanish speakers and drawing in people from all over who feel the same way.

Nosferatu Nails

“Nosferatu Nails are long, gothic fake nails inspired by the 2024 movie Nosferatu. An eerie vibe for sure.”

Why it's trending: Just like people wore pink to see Barbie, fans of the Nosferatu movie are rocking this as part of the fandom.

The 4B movement

“The 4B movement is gaining more interest in America. No men, marriage, sex, or interaction with men.”

Why it's trending: Due to the 2024 election results, and Project 2025 objectives.

Frazzled English Woman Aesthetic

“I've been seeing this trend a lot. I think it is connected to the rise in nostalgia for 90s/00s romcoms."

Why it's trending: This feels like it’s supposed to counter the polished "clean girl" aesthetic. Not everyone wants to care so much about being perfectly manicured.

Press-On Nails

“I’m excited for DIY maintenance all 2025.”

Why it's trending: The surge in popularity reflects a broader shift toward cost-effective, time-efficient beauty solutions. The combination of consistent quality, creative designs, and significant time and cost savings compared to salon visits has made press-ons particularly appealing.

Classic Handbag Revival

"I’m seeing a revival of more classic everyday style handbags. They will be larger and more functional. Which I’m happy about because I’m over cramming everything into really small bags."

Why it's trending: Practical is back and it’s cool.

The Return of Wedge Sneakers

"Wedge Sneakers! I saw it on TikTok but I felt they were coming back anyways because when the U.S. went through a recession in 2008 and a little after, wedge sneakers, street style, and baggier clothes were in."

Why it's trending: Fashion historically tends toward more practical during economic downturns.

Romantic Film-Inspired Makeup

"I've been seeing this on both my TikTok and Instagram. The goal of the look is to mimic the main character's energy that leads from old films. It uses soft colors, flushed blush, and a smudged just kissed lip look. I'm absolutely obsessed!!"

Why it's trending: The aesthetic pulls inspiration from movies like "10 Things I Hate About You" and "Pride and Prejudice."

Retro Gaming Handhelds

"They’re supposed to imitate video game consoles from back in the day. Games that could only be played on discontinued video game consoles (PS2/Gamecube/Nintendo DS)"

Why it's trending: There is a continued dedicated interest in playing retro games played during childhood, and there are currently limited options provided by gaming companies such as Nintendo.

Throning

“Enhancing your image by dating somebody more popular than you. That’s what it’s called throning. It’s really popular now.”

Why it's trending: Everyone wants to feel famous or like they have more access to things than other people.

Puffer Revival

"Currently seeing a lot of long puffer jackets make a comeback for men. Love the look! Seeing mostly while out shopping."

Why it's trending: 90s fashion never dies.

Korean Flip Phone Revival

"They are usually imported from South Korea and are appreciated for their aesthetic and lo-fi technology. They are also used as an alternative to smartphones to reduce time spent on social media. A friend of mine has one and I've seen YouTube shorts unboxing new ones."

Why it's trending: Due to their nostalgic aesthetic for collectors and for their practical use in reducing time spent on smartphones while staying connected to friends and family.

Niche Animal Content

"Making TikToks or memes about shrimp, seals, or other niche animals/sea creatures. I've seen them all over my Instagram reels and shared in group chats I'm in."

Why it's trending: Random, specific animal content is wholesome and it’s an inside joke for the community who enjoys it.

Frutiger Aero Aesthetic

"It’s a sub-genre of the Y2K aesthetic focused on utopian imagery combining technology with nature reminiscent of early 2000s technology marketing"

Why it's trending: It’s nostalgic and positive, which is a vibe compared to all the cynicism and minimalist design that’s everywhere in tech right now.

Cottage Cheese Renaissance

"A lot of us want a protein-heavy diet. A lot of "What I eat in a Day" videos talk about creative ways to cottage cheese."

Why it's trending: People always want to find new easy ways to eat more protein, and cottage cheese is very versatile to add to things!

Underconsumption Movement

"Underconsumption core has been very popular on TikTok and involves content where people describe ways you can save money, buy less stuff, and use the things you have for longer."

Why it's trending: It’s in response to online content that’s all about product recommendations and people having less disposable income to spend.

Da Fuq?

"Someone says da fuq after everything just to see the other person’s reaction."

Why it's trending: Parent reactions always go viral because they make a big deal out of everything.

Bluesky Migration

"Bluesky is the app replacing Twitter! I found out about it on Twitter/X. So many people have left the platform to go there."

Why it's trending: Changes to X's terms and conditions under Elon Musk's leadership have pushed people to look for alternatives.

Ballet Aesthetic

"I feel this this is most popular on Pinterest. It’s when you mix ballet dancer style into your everyday outfits or room decor.”

Why it's trending: Everyone’s been talking about hobby-based fashion lately, and I think a lot of young women are trying to bring back little pieces of our girlhood into our lives.

Bare nails

“Everyone used to go all out with crazy nail designs. It just makes sense for the trend to shift from maximalism back to minimalism.”

Why it's trending: Nail products can be toxic, salons are expensive, and DIY self-care is big right now since money’s tight.

Car Spotting

"People go around and spot exotic and expensive cars on TikTok, and Instagram."

Why it's trending: It gives people a chance to see some of the rarest and priciest cars out there. Plus, some might never get to see them in person, so this is the next best thing.

A Gen-Z Employee Wrote this Script

"There is currently a trend where a visibly middle-aged or old man will read an advertising script written by a Gen-Z employee at their company."

Why it's trending: It’s really funny watching/hearing old people use young people slang. The juxtaposition is surprising in a humorous way.

Ethereal Aesthetic

"Dreamy, whimsical, and feminine, this trend features pastel colors, flowy dresses, and soft accessories. Artists and spiritual enthusiasts are drawn to its enchanting, otherworldly vibe."

Why it's trending: Escapism. People seek fantasy and magic in uncertain times.

Prairie Style

“Floral patterns, lace trim, and flowing silhouettes, this trend echoes 19th-century American frontier fashion."

Why it's trending: People love sustainable fashion, with vintage and second-hand shopping getting bigger. Plus, the Boho comeback and this whole free-spirited vibe are in, and prairie style gives off that dreamy, romantic escape we all need right now.

Crypto Bro Culture

"A crypto bro is someone who is super passionate about cryptocurrency, blockchain, and the decentralized future of the web. They’re usually young and male, and are known for their confidence and sometimes reckless investment strategies, which can lead to ridicule online. Think Lamborghini-loving, Bitcoin-touting, and NFT-collecting - that's the Crypto Bro vibe."

Why it's trending: The resurgence of Bitcoin (BTC) and Donald Trump's shift from being a critic to a crypto supporter during his campaign caused hysteria in the crypto community.

Rotary Cheese Grater Craze

"People are buying it so they don't have to manually shred cheese with a grater. I saw it on TikTok around Thanksgiving."

Why it's trending: It was one of the items sent to creators by the TikTok shop but also who doesn’t want shredding cheese to be easier and not cut their fingers? So it caught on.

Tini's Viral Mac and Cheese

"A lot of people are making her recipe for mac and cheese because she was on master chef I believe it was and it went viral all over TikTok before the holidays."

Why it's trending: Everyone gets their recipes from TikTok because you can see what it’ll look like in the end. Her video stood out because people recognized her from TV.

Just a Chill Guy Meme

“I have seen it all over social media and it's a character with his hands in his pocket and a sweatshirt and jeans and he's kind of shrugging.”

Why it's trending: It’s relatable and funny!

Interpretive Dance Challenges

"People are making significant others, friends, or even their pets do dances to some sort of tribal music to get something in return – sort of like mating dances for animals."

Why it's trending: It's hilarious seeing what kind of moves people come up with!

"Oops" Pet Videos

"A video where it starts by saying something like 'guys as dog owners I think we should be feeding our dogs more' and then the camera flips and it's a dog recording it and then they flip the camera back really quick because they pretend they've been caught.” People are doing this for all their pets or even for themselves and pretending to say something that the opposite gender would say or animal."

Why it's trending: It’s funny and relatable.

Dubai Chocolate Bar

"It is a kanafeh chocolate bar that is then toasted, and filled with pistachio cream."

Why it's trending: Cracking open the bar has gone viral. It’s like when cheese pull videos were popular.

Ninja Slushi Maker

"It's a slushie maker that I have seen all over the internet and it allows you to make slushies out of your favorite drinks such as soda, coffee, alcohol, juice, really whatever you want."

Why it's trending: Another gadget for people to obsess over. Sometimes you want a slushie but you don’t want whatever’s at 7-11.

Birkenstock Boston Clogs

"Everyone wants a pair. They’re a chill shoe."

Why it's trending: Gen Z loves a backless shoe. Crocs, slide, now Birkenstock Boston Clogs.