Read Our Weekly Newsletter

Coffins, Capris, and Color Chemistry

Youth culture moves fast, colors keep up.

Sep 11

The Pet Peeve That Went Viral

Plus: Lives are for laundry, not loyalty

Sep 4

Phone Bans Turn Social Media Into Forbidden Fruit

Fashion that screams “I’m weird and I know it”

Aug 28

The Internet Is a Bloodsport

Unapologetic face metal, bad branding, and explosions.

Jul 17

Skinny Jeans, F1, and Grandmas

Gen Z has a type.

Jul 10

2 Things Gen Z’s Losing Patience With

And one thing they’re hungry for

Jul 3

Musty Teens? Big Opportunity

Viral dads and Gorilla AI. Gen Z’s taste is delightfully deranged.

Jun 26

You Are Where You Scroll

Headphones, hoodies, and hyper-specific corners of the internet

Jun 19

The $50 bracelet Gen Z can’t stop posting

Jun 12

Boy Content Is Broken (and It’s Going Viral)

Potions, pranks, and shared pins

Jun 5

Dupe It, Mute It, Sleep Through It

Partying is out. So is your AI content.

May 29

Crush Hard. Tip Better. Use ChatGPT (Maybe)

Gen Z’s rewriting the rules on love, work, and homework.

May 22

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